Your objective : being present at each moment of your customer’s purchasing journey. Make sure all your marketing efforts are coordinated and consistent.
Sales are earned in the field. Your promotional campaigns need to adapt to the realities of each point of sale and each location. Do you customize your campaigns?
Social media will help you deliver your content much more quickly and efficiently than any advertising media. At a lower cost. Have you seized this opportunity?
Customer shopping journeys are not linear. They are multiple, changing, composed of numerous back and forth between virtual and real world.
From smartphone to store, from Facebook reviews to promotional flyers, from Google to friend’s recommandations … there are as many journeys as there are customers.
Your objective: to create a fluid and coherent experience through all these points of contact.