Exki
The Challenge
- Implement a range of personalized promotional tools available online for a network of 46 restaurants in 3 countries that will be able to seize local opportunities.
- Reduce the lead-time between the idea of the commercial initiative and its implementation
- Relieve the marketing department by reducing its involvement in repetitive operational tasks
- Provide a simple and quick solution in its implementation
The solution
- Develop a WEB platform (Web-2-Print) that allows each restaurant to:
- order and personalize autonomously its promotional tools in the local language
- follow the production status online
- manage the stock
- print documents on demand
Results
- Reduced production costs:
- Reduction in the quantities ordered and stocked thanks to the print-on-demand facility
- Reduction in the page layout and online pass for press costs
- Cohesion in the use of the Graphic Chart
- Personalized quality promotional tools (controlled and guaranteed)
- Higher responsiveness = very short lead-time in implementation
- Higher pro-activeness = the network can seize more local opportunities
Conclusion
Each restaurant now has a highly performing commercial tool at his disposal that will accelerate growth through sales opportunities.
The marketing department can focus on its strategic missions.
