ERA
The Challenge
Support an improving commercial performance for a network of 120 real estate agencies, by rationalizing the production process of promotional material
- Centralize all the orders for promotional material
- Provide a solution that enables the personalization of promotional documents
- Organize the delivery of these documents in the shortest possible delays
- Guarantee the compliance with the Graphic Chart as well as the level of quality
- Integrate the production of all the other promotional tools: boards, stickers, posters, signage,...
- Ensure the complete management of the orders, their production, storage and delivery
The Solution
- Develop a WEB platform (Web-2-Print) that allows
- to be integrated into ERA?s intranet (file access and synchronization)
- each point of sales to order and personalize the promotional tools autonomously in the local language
- to follow the production status online
- to manage the stock
- to print documents on demand
- Creation of the position of an Account Manager (SPOC)
- Seek the best Value For Money
- Follow the production from order to delivery
- Print and deliver anywhere in Belgium within 48 hours
Results
- Simplification of the order process for the promotional material
- Management of the orders and production entirely delegated to Identic
- Production cost reductions
- Orders are centralized (volumes versus prices)
- Recurrent agency costs are now redundant (creation, layout, copywriting)
- Reduction in the quantities ordered and stocked thanks to print-on-demand
- Reduction in layout and online pass for press costs
- Compliance with the Graphic Chart (common identity with local personalization)
- Personalized quality promotional tools (controlled and guaranteed)
- Higher responsiveness = very short lead-time in implementation
- Higher pro-activeness = the network can seize more local opportunities
Conclusion
Each point of sales now has a highly performing commercial tool at his disposal that will accelerate growth through sales opportunities.
The marketing department can focus on its strategic missions.
