Astrazeneca
Introduction
AstraZeneca's Sales & Marketing Division is composed of different departments, each using their agency and printer.
The Challenge
- Regroup the procurement of all printing requirements
- Find and provide best Value For Money (print-broking)
- Provide a single point of contact for the production management of all the jobs
- Provide a reporting system that allows an overall view of who orders what, to whom and at what price
- Reduce costs
The Solution
-
An Account Manager lined up for the job (SPOC)
- Seek best Value For Money
- Follow-up of all production jobs from order to delivery
-
Development of a WEB platform (Web-2-Print) that allows to
- order and manage the coordination of all print production jobs
- follow the production status online
- manage stocks
- view a proper dashboard that gives an overview of all the printing jobs
Results
- Reduction of print production costs as well as the agency commissions, from 2.8 to 1.8 million euro(-36%!)
- Procurement costs under control and optimized print production budgets
- Orders are all centralized: 600 jobs are delegated to Identic's Account Manager
- Reduction in the number of repetitive operational tasks for the marketing department
Conclusion
Identic's WEB tool combined with the implementation of a dedicated Account Manager has allowed AstraZeneca to structure the procurement process and hence reduce production costs by 36%.
